Brand Identity

We design complete visual identities — logo, colours, typography, and the identity applied to everything that goes out under your name — with a guidelines file that keeps your brand consistent whoever is producing the work.

What a full identity includes

• Logo design in several directions, with variants for different uses: colour, monochrome, horizontal and vertical, and a small version for icons.
• A colour palette with print and screen values, plus alternatives for light and dark backgrounds.
• Typography in Arabic and English, chosen to work together — something frequently done badly.
• Print items — business cards, letterhead, invoices and stamps.
• Social media templates so posts stay visually consistent.
• Real-world applications — signage, uniforms, packaging and vehicles where relevant.
• Brand guidelines stating what is and is not allowed — the part that protects the identity over time.

Why a logo alone is not an identity

Most people ask for a logo and stop there. Months later you have one logo, four different colours and three typefaces, because everyone designed to their own taste. An identity is the set of rules that prevents that — and it is what makes people recognise your ad before they read your name.

Identity for the Arabic market

One mistake happens constantly: a logo designed in English with Arabic text added afterwards in a mismatched typeface. The Arabic and English names have to be designed together from the start, because Arabic letters join and carry a different rhythm — and the difference shows immediately.

How we work

We start by understanding your business, your customer and your competitors, then present genuinely different directions rather than one idea in several colours. You pick a direction, we develop it, and then we produce every application. You receive all files in both open and ready-to-use formats, with full ownership.

Need identity alongside a website? We deliver both with the same team, so the result is consistent. See our work or talk to us.