SEO & GEO Optimization

We work on both kinds of visibility together: SEO so you rank in Google, and GEO so your name is cited in AI answers from ChatGPT, Gemini and Perplexity. Both now bring customers, and most sites in the Arab market are only doing the first.

The technical work

• Load speed and image compression — a direct ranking factor, not a nicety.
• Indexing — a sound sitemap, a correct robots file, and fixing the pages Google cannot see.
• Duplicate pages — a www and a non-www version, or pages with identical content, split your ranking strength without you noticing.
• Structured data — so Google and AI engines understand who you are, what you do and where.
• hreflang for multilingual or multi-market sites — without it one version cannibalises the other.

Content and keywords

We research the terms your customers actually search — not the ones you imagine — and build a page per search intent. A service page for the commercial term, an article for the question asked before buying. And we write the title and description for every page instead of letting Google pick text at random.

Local visibility

If your business has a location, your Google Business Profile matters more than the website itself in "near me" results. We set the correct categories, photos and information, connect it to the site, and help you build genuine reviews.

GEO — being cited in AI answers

The rules differ here. The engine composes one answer and picks its sources. What gets you picked:

• Explicit, quotable facts — "founded in November 2014" gets lifted; "long experience" does not.
• Question-and-answer format — a well-written FAQ page is the most-quoted thing on a site.
• An llms.txt file summarising your company and pages for these engines.
• Allowing AI crawlers in robots.txt — many block them without realising they are removing their own chance of being cited.
• Consistent data everywhere — contradictions make an engine distrust you.

Measurement

A monthly report covering your position on target terms, impressions and clicks from Search Console, and which pages bring traffic. For GEO we ask the engines themselves questions about your field and check whether your name appears, repeating monthly.

What you should know

SEO does not produce results in a week. Technical work shows within days, but ranking on competitive terms takes months of sustained effort. Anyone promising page one in a fortnight is selling you an illusion.

Talk to us for a free audit of your site and an honest account of what is wrong with it.